Today I’m going to take some time to share with you a really fantastic project that I’ve been lucky enough to contribute to, put together by my friends over at Boss Fight Studio. It’s an all new action figure brand called Vitruvian H.A.C.K.S. and I firmly believe it is going to change the way lots of collectors look at action figures for decades to come.
The line is not tied to any specific Intellectual Property, and even thought that might seem counter intuitive for making a great toy line, the crew at Boss Fight view it as an opportunity. The tag line for the brand is “there are no limits” and it’s a mantra the team has taken to heart moving forward. Figures will be available as part of series and each series will be divided into waves. The first series is themes to Greek Mythology, but each additional series will have a new theme. According to the Boss Fight website the second series will have an Fantasy/Adventure feel and a later series will have a Sci-Fi vibe. This formula allows for a wide range of diverse characters.
Another interesting note about the H.A.C.K.S. line is that it will buck the prevailing industry logic of “female figures don’t sell”, with assortment with up to half female characters. Since most adult collectors and customizes find the selection of female figures to be lacking, this concept seems to be a smart move going forward, especially on a premium line like H.A.C.K.S..
Beyond theme and character choice the H.A.C.K.S. line also has something else that helps set it apart from many other action figure brands. The line features an amazing level of articulation that is balanced well against ascetics. The figures move every way you’d want them to, into any pose, and they do it all with out obtrusive or bulky joints. It’s a full range of motion and a figure that still looks amazing. The sculpting and engineering on these are top notch.
The first series includes classic Greek character like Medusa and Leonidas along with various Spartan, Athenian, and Gorgon warrior troops. The figures will also have highly detailed accessories and extra specialize body parts like alternate hands. Below you’ll find some promotional images that Boss Fight has shared so far of some of the upcoming Series 1 products.
As far as my contributions to the line goes, I’ve worked primary on branding and graphic design projects. Most notably I designed the H.A.C.K.S. logo seen above. I’m super excited to see something I put together being used for a product, but it means that much more to me to know that it will be used on a product that is as high quality as H.A.C.K.S..
So get ready for a new standard in 4″ action figures! Boss Fight will soon be launching a kickstarter campaign so start saving up for that. I’ll post updates once they launch the campaign and don’t forget to check for the latest updates on the Boss Fight Studio website. And don’t forget to follow them if you haven’t already on Facebook and Twitter.